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The BaaS Company

In an ‘everything as a service’ economy, it makes sense to expect Branding to be BaaS. An orchestrated offering of disciplines… as a Service.

THE name in international B2B tech branding. We specialize in delivering all the services international B2B tech companies need to help them find their personality, voice and place in the world. We listen, learn and understand before we build the service that’s right for you. We identify your goals together, then use our expertise to find that sweet spot of realistic and impactful.

We are BaaS.

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featured work

Case study

From Launch to the “Coolest Tech in Town Club” in the first Year

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Without The BaaS Company, the MACH Alliance would be a forgotten historical footnote rather than an over 80-member strong industry movement.
Kelly Goetsch
MACH Alliance Co-Founder & Chairman

Who we are

Leoni Jansen

Leoni Janssen

Founder & CEO

Mustafa Çetin

Sonja Keerl

GTM Director & Associate Partner

Emma Keates

Emma Keates

Senior Consultant

Konrad Pitala

Konrad Pitala

Head of Creative Operations

Savana ter Burg

Savana ter Burg

Consultant

Helen Bywater

Helen Bywater

Consultant

Bas van Driel Krol

Bas van Driel Krol

Art Director

Kalina Schluszler

Kalina Schluszler

Virtual Office Manager

What we offer

We believe ‘one size fits none’. As all situations are different, we use our experience and networks to apply logic, connect experts and orchestrate the sum to deliver a personalized approach, every single time. BaaS is a multidisciplinary branding service specifically aimed at organizations that want to directly build brand value but lack the bandwidth internally to do so. Now, more than ever, there is a need for business-oriented branding. The type of branding that directly contributes to value creation and fits with the company life cycle. Our hand-selected team of experts, delivers you BaaS - a finely tuned, orchestrated offering that unlocks the enormity of your brand’s potential.

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