Blog

Many successful mid-market companies hit this inflection point. You've been running extremely well. Revenue climbing. Market share growing. Team executing. Then investor funding arrives, or your first acquisition closes, and suddenly you're not just running anymore, you're supposed to be transforming.

Ever since GenAI is openly offering it's service to the Comms world, there is a debate about 'authenticity' amongst professionals. Here is why that conversation in corporate communications, misses the point entirely, i you ask me.

Your company's best strategic thinking exists in documents, methodologies, and executive experience. The Brain makes this intelligence instantly accessible to everyone who needs it. Instead of AI that sounds generic, you get responses that reflect your actual strategy, voice, and competitive positioning.

Let's be clear: AI isn't actually dumb. Claude, ChatGPT, and modern LLMs process information faster than any human, synthesize knowledge across domains, and reason through complex problems brilliantly.

GPT explains what should be done, Claude actually does it. That's why The Brain uses Claude as the interface for strategic reasoning while GPT processes data behind the scenes—each model where it excels.

With 25 years of combined brand expertise, linguistic science, and AI, we are now ready to make tone of voice practical, consistent, and measurable for your brand's success.

Here is why tone of voice is crucial for B2B tech brands. From clarity to brand personality, learn how to create and judge a distinct, memorable verbal identity.

When BaaS worked with the MACH Alliance on their recent rebranding, it wasn’t about taste. It rarely is. Rebranding is about building on brand value.

In branding we should not focus too much on one thing and constantly keep the entirety in mind. Zoom out to see it all.

There is no such thing as 'a rebranding' - they are on a spectrum and go from touch ups to complete overhauls. Lets unpack the rebranding variations.

Innovation is not just about creating products; it's also about transforming, and building ecosystems and creating space for entirely new views.

“Thought leadership” is a buzzword that seems to be everywhere, yet genuine thought leadership is a rare gem in a sea of content.

Is your company known for its fresh ideas and smart thinking in your field or does it aim to be?

In the dynamic business arena, the term "thought leadership" is used so often that I doubt most people remember its true meaning.

Mastering the art of communication in delicate situations is a crucial skill for CEOs. We’ve designed a cheat sheet to guide you through the maze of considerations, helping you make a well-informed choice.

In today's fast-paced and highly competitive tech industry, success is not solely determined by the quality of your product or service. Tech investors who recognize the value of investing in brand development can unlock a myriad of benefits that ultimately optimize growth and return on investment (ROI).

Discover the art of igniting powerful movements in the B2B tech space. Dive into strategies, from honing a razor-sharp mission to harnessing the collective power of your community.

Don't rebrand your company... unless you have to.

Why mastering the art of strategic planning, adaptability, and psychological influence will set you up for success in launching big ideas, movements, or companies. From Sun Tzu's teachings to real-world examples, uncover the systematic approach that ensures every move counts.

Here at the BaaS Company we do ‘Branding as a Service’ but what does that even mean?

Everything is an opportunity for a company and brand to shine - everything!

Working in technology isn't for everyone, but we love what we do because we get to work with some of the most challenging growth brands and inspiring people who are making a difference.

Creating a movement isn't easy. Remember the famous Ted Talk about how to start a movement in under 2 minutes?

The truth is, as a leader or CEO, it is almost impossible to over-communicate. In fact, over-communicating is an art.

If you are not 100% certain that your audience understands what you are telling them when you pitch or explain your product or business, this one's for you!