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Reach Peak Performance With THE MACH Growth Agency

In MACH, differentiation is key. Are you authentically standing out and showcasing what makes your company unique in a sea of companies vying for attention?

Having spearheaded the launch of the MACH Alliance in 2020 to establish MACH as the industry standard, The BaaS Company has been involved at every phase of its growth.

Our services are specifically designed to address the challenges faced by MACH companies. From crafting cutting-edge analyst strategies, developing impactful thought leadership programs, and cementing your position within the MACH ecosystem – we've got you covered. We’ve even built a custom bot, to answer all your questions.
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Try our MACHbot, to answer your most urgent questions.

Where BaaS meets MACH.

MACH Immersion

for companies, teams and executives

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We offer specialized MACH immersion sessions for MACH Alliance members, empowering your teams with a thorough understanding of the MACH landscape and how to leverage your membership for the best outcomes.

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MACH Analyst Relations

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Our tailored Analyst Relations program, designed for MACH Alliance members, combines our understanding of what analysts want and need with deep knowledge of MACH technology and landscape, ensuring you build a narrative that resonates.

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MACH Thought Leadership

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Carve out your space in MACH! Through our unique expertise, we can help you transform your current positioning and messaging into a practical thought leadership plan. We offer a six week thought leadership foundation program for MACH Alliance members seeking to elevate their industry influence.

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(Re-)positioning

in and around MACH

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If you’re lacking general brand awareness, you’re known for the wrong thing or it doesn’t resonate, or you’re changing what you want to be known for, we can help craft a story framework that builds differentiation and gets you seen.

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Case study

From Launch to the “Coolest Tech in Town Club” in the first Year

Without The BaaS Company, the MACH Alliance would be a forgotten historical footnote rather than an over 80-member strong industry movement.
Kelly Goetsch
Co-Founder & Chairman, MACH Alliance
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The BaaS Company delivers a unique blend of strategic insight and understanding of the broader landscape. Unafraid to ask the hard questions that help guide priorities, their ability to provide forward-thinking advice makes them an invaluable partner as the MACH movement advances.
Casper Rasmussen
President
The BaaS Company team is not only knowledgeable but also possesses the creativity to navigate challenges and propose solutions that are both strategic and practical. Their ability to collaborate at all levels, and to transform big ideas into reality by breaking them down into creative and practical steps is impressive. Most importantly, they get stuff done, no matter how complex.
Holly Hall, MD
MD
BaaS is undeniably the Boss— I absolutely love the innovative approach and expertise The BaaS Company brings to the table for Vultr. Leoni and Sonja’s visionary leadership and their commitment to driving positive change in the industry empowers them to initiate and cultivate movements, setting BaaS apart as true architects of change, crafting new categories with finesse. Team BaaS are visionaries who understand how to define the right messaging for success. Proud to be associated with a partner that not only understands the pulse of the industry, but also sets the rhythm for the future. BaaS has big, bold ideas and I trust their vision and energy 100% of the time. Best. Call. Ever. Thank you!
Kevin Cochrane
Chief Marketing Officer
I've worked with several of The BaaS Company team. Emma led corporate communications for me at a critical time in the company's development, as I joined as the new CEO, brought on new leadership, changed the narrative and put a big focus on marketing. She provided high level support to the Global Leadership Team across exec comms, company comms, town halls, and exec speeches/presentations. With little direction, she can articulate CEO vision and tell it effectively over and over again until it sticks.
Mike Ettling
CEO
The BaaS Company is more than just an Analyst Relations facilitator; they're strategic storytellers in the analyst arena. Their dual expertise in analyst and B2B tech landscapes has been instrumental for Vue Storefront, crafting messages that resonate with precision and impact. This strategic messaging guidance is indispensable, and Analyst Relations from The BaaS Company is truly comprehensive, influencing our approach far beyond the initial analyst engagements.
Patrick Friday
CEO & Co-founder
Working with The BaaS Company has redefined excellence in analyst relations for us. Their strategic planning and preparation are unmatched, and their guidance in storytelling is invaluable. Their deep understanding of digital technology and strong analyst relationships are evident. Finding someone with their level of expertise and execution would be challenging. The BaaS Company's performance is truly remarkable.
Tobias Ring
Managing Director