We started as Branding as a Service, guiding companies through growth or turbulence, building brand and thought leadership. We’re still BaaS, but the S now is largely automated. We decode what we do, to 10X our effectiveness through AI.
Here's what most people miss about corporate communications and branding: it's 50% best practices, 25% your unique decisions and personality, and 25% context-specific adaptations. The magic isn't in reinventing everything. It's in surfacing what is specific to your company and following best-practice where you can.
Your brand voice, messaging framework, positioning decisions? They're already there in your executives' heads, in documents, drives, your successful campaigns, your team conversations. Most companies just never see that there is a pattern to decode and feed to a shared AI.
We extract this and feed it into your Brain - the AI systems built to handle semantic complexity. Decoded patterns and clear instructions become the base that makes your communications easy.
We deliver brands that work plus the AI system and training to maintain and scale them.
We weren't AI experts... until recently we weren't. We're brand experts, storytellers, communications geeks, and positioning nerds who felt an absolute urge to automate what we do best.
After 25 years building messaging frameworks and brands—from early eCommerce launches to global tech initiatives—we wanted to run this as a scalable system, not just a consulting service.
GenAI gave us the opportunity we were waiting for.
We methodologize our thinking on a daily basis and created the tech system that captures, stores and unlocks your and our executive-level thinking for whoever needs it in your company.
What took months of knowledge transfer now becomes systematic intelligence accessible across entire organizations.
A brand expert and positioning specialist, Leoni wanted to automate what she does best. And AI provides that opportunity.
Leoni specializes in high-growth organizations that need strategic intelligence to scale without losing their edge.
The architect behind the MACH Alliance brand and positioning, now helps ambitious leaders 10X their strategic output.