Meet the Brain
Your company's strategic intelligence, decoded and accessible instantly to everyone using AI.
POV
AI vs Smart AI
Smart AI as a concept comes in forms: Custom GPT's are a great start, The Brain takes is to the max. There are leagues between using AI and doing it best.
Individuals using
AI
Faster but inconsistent output
Results depend on prompt skills
No shared standards
Intelligence stays individual - no company IP
Companies on
Smart AI
Quality output at AI speed
Prompts simplified as Context and Instruction are are built in
Output alligned on agreed vision, messaging, and logic
Best thinking scales company-wide
The Brain Lets AI Know How You Think
Your company's best thinking lives in the heads of experts and executives and is scattered throughout documents.
The Brain unlocks that thinking to everyone on your team, ensuring AI works with your strategy, tone, and methodology; making the output actually useful.
To stay consistent while moving at breakneck speed.
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amber bartholomeusz
Head of Marketing @Mach Alliance
"AI has become extremely powerful. This is something that would have probably taken me a day and a half. I got it done in probably an hour last night.”
kelly goetsch
Co-founder @Mach Alliance
“Without The BaaS Company, the MACH Alliance would be a forgotten historical footnote rather than an over 100+ member strong industry movement.”
The evolution we all witnessed between '23 and now
Two years ago nobody used AI in their day to day work, now most people do, uncoordinated, creating ... a mess at company level.
Where are you in the below stages?
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Recognizable?
You're leading an AI transformation - there's no way around it. Your strategic work needs to get better, faster, and more cost-efficient. Here's what that looks like for leaders like you.
Leoni Janssen
Founder CEO
Andrei built the tech that makes strategic intelligence actually work at scale. With 15+ years cracking complex systems, he architected and built The Brain to capture, organize, and retrieve executive thinking with zero manual overhead.
Andrei agentically solved how to make your LLM outputs strategically intelligent with your own (best) thinking.
Andrei agentically solved how to make your LLM outputs strategically intelligent with your own (best) thinking.
Andrei Zaluchanov
Lead Architect and Developer
Bas designs experiences that convert, not just look juicy.
With a sharp observer's eye and dry wit that cuts through design theater, and creates brand identities and UX/UI that work. His consumer-grade expertise spans full digital experiences for Adidas, Philips, ING, and he is the design lead at The BaaS Company.
As father of the MACH Alliance visual identity, Bas proves that smart design is a key component of building attention and movement.
With a sharp observer's eye and dry wit that cuts through design theater, and creates brand identities and UX/UI that work. His consumer-grade expertise spans full digital experiences for Adidas, Philips, ING, and he is the design lead at The BaaS Company.
As father of the MACH Alliance visual identity, Bas proves that smart design is a key component of building attention and movement.
Bas Van Driel Krol
Art Director
A brand expert and positioning specialist, Leoni wanted to automate what she does best. And AI provides that opportunity.
Leoni specializes in high-growth organizations that need strategic intelligence to scale without losing their edge.
The architect behind the MACH Alliance brand and positioning, now helps ambitious leaders 10X their strategic output.