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the BaaS company
The Baas Company

The BaaS Company

In an ‘everything as a service’ economy, it makes sense to expect Branding to be BaaS. An orchestrated offering of disciplines… as a Service.

THE name in international B2B tech branding. We specialize in delivering all the services international B2B tech companies need to help them find their personality, voice and place in the world. We listen, learn and understand before we build the service that’s right for you. We identify your goals together, then use our expertise to find that sweet spot of realistic and impactful.

We are BaaS.

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Case study

From Launch to the “Coolest Tech in Town Club” in the first Year

Learn more
Without The BaaS Company, the MACH Alliance would be a forgotten historical footnote rather than an over 80-member strong industry movement.
Kelly Goetsch
MACH Alliance Co-Founder & Chairman

Who we are

Leoni Jansen

Leoni Janssen

Founder & CEO

Mustafa Çetin

Sonja Keerl

GTM Director & Associate Partner

Emma Keates

Emma Keates

Senior Consultant

Konrad Pitala

Konrad Pitala

Head of Creative Operations

Savana ter Burg

Savana ter Burg

Consultant

Helen Bywater

Helen Bywater

Consultant

Bas van Driel Krol

Bas van Driel Krol

Art Director

Kalina Schluszler

Kalina Schluszler

Virtual Office Manager

What we offer

We believe ‘one size fits none’. As all situations are different, we use our experience and networks to apply logic, connect experts and orchestrate the sum to deliver a personalized approach, every single time. BaaS is a multidisciplinary branding service specifically aimed at organizations that want to directly build brand value but lack the bandwidth internally to do so. Now, more than ever, there is a need for business-oriented branding. The type of branding that directly contributes to value creation and fits with the company life cycle. Our hand-selected team of experts, delivers you BaaS - a finely tuned, orchestrated offering that unlocks the enormity of your brand’s potential.

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The BaaS Company delivers a unique blend of strategic insight and understanding of the broader landscape. Unafraid to ask the hard questions that help guide priorities, their ability to provide forward-thinking advice makes them an invaluable partner as the MACH movement advances.
Casper Rasmussen
President
The BaaS Company team is not only knowledgeable but also possesses the creativity to navigate challenges and propose solutions that are both strategic and practical. Their ability to collaborate at all levels, and to transform big ideas into reality by breaking them down into creative and practical steps is impressive. Most importantly, they get stuff done, no matter how complex.
Holly Hall, MD
MD
BaaS is undeniably the Boss— I absolutely love the innovative approach and expertise The BaaS Company brings to the table for Vultr. Leoni and Sonja’s visionary leadership and their commitment to driving positive change in the industry empowers them to initiate and cultivate movements, setting BaaS apart as true architects of change, crafting new categories with finesse. Team BaaS are visionaries who understand how to define the right messaging for success. Proud to be associated with a partner that not only understands the pulse of the industry, but also sets the rhythm for the future. BaaS has big, bold ideas and I trust their vision and energy 100% of the time. Best. Call. Ever. Thank you!
Kevin Cochrane
Chief Marketing Officer
I've worked with several of The BaaS Company team. Emma led corporate communications for me at a critical time in the company's development, as I joined as the new CEO, brought on new leadership, changed the narrative and put a big focus on marketing. She provided high level support to the Global Leadership Team across exec comms, company comms, town halls, and exec speeches/presentations. With little direction, she can articulate CEO vision and tell it effectively over and over again until it sticks.
Mike Ettling
CEO
Working with The BaaS Company has redefined excellence in analyst relations for us. Their strategic planning and preparation are unmatched, and their guidance in storytelling is invaluable. Their deep understanding of digital technology and strong analyst relationships are evident. Finding someone with their level of expertise and execution would be challenging. The BaaS Company's performance is truly remarkable.
Tobias Ring
Managing Director
The BaaS Company is more than just an Analyst Relations facilitator; they're strategic storytellers in the analyst arena. Their dual expertise in analyst and B2B tech landscapes has been instrumental for Vue Storefront, crafting messages that resonate with precision and impact. This strategic messaging guidance is indispensable, and Analyst Relations from The BaaS Company is truly comprehensive, influencing our approach far beyond the initial analyst engagements.
Patrick Friday
CEO & Co-founder

Case study

From Launch to the “Coolest Tech in Town Club” in the first Year

Without The BaaS Company, the MACH Alliance would be a forgotten historical footnote rather than an over 80-member strong industry movement.
Kelly Goetsch
Co-Founder & Chairman, MACH Alliance
Learn more